Kehitys was commissioned by Red Bull to adapt and develop their international concept 'Batalla de Gallos' and then launch it in Sweden. Our proposal and outcome became 'Ord Mot Ord,' a freestyle concept tailored to the Scandinavian music scene with clear elements of competition, young talent, and live performances. The project was designed to engage and create high reach both online and offline. Initiated by Kehitys and led under our management for four years, it resulted in a sister project in Denmark. With EMI Sweden as our music partner, together we not only successfully engaged our audience on a deeper level but also launched several successful artist careers, giving wings to new talents and enriching the Swedish music scene.

ClienT

Red Bull